The internet Marketing Trends that dominates 2017

As we have already stepped into 2017, Internet marketing Agencies are curious and excited to look out for the emerging and challenging trends in digital technology marketing all organisations will have to face. Some expert internet marketing agencies predicts that digital market will evolve like never before and while some others say that there will be complete makeover with changes in the Google’s Search engines and interactive contents evolving. There’s so much on the social media these days - Live Videos, status updates, growing conversations to name a few. It will be interesting what 2017 will hold for all of us. 

Let’s have a look at some of the definite marketing trends to dominate 2017:

• Live Video is certainly on the rise: Live Video is a great way to connect with your friends and followers in real time. The Meerkat App gained quick popularity after its introduction in the digital market. Following that Twitter (using Periscope App.), Snap chat, Instagram, YouTube and Facebook Live started with its live-streaming videos and broadcast. Watching live videos on the smartphones is entirely an exciting experience for its users. With everyone using the smartphones, this medium has more potential to reach to newer and newer audience on a daily basis.

• More strategic & interactive content marketing:  Interactive Content marketing is definitely ruling the online space with the use of rich content, media graphics and storytelling technique. Marketers now believe in action and interaction. It’s a win-win situation if the audience not only consumes the content but enjoys it too! With more people being bombarded with videos, uploads, comments, blogs, status updates; finding and reaching your target audience is difficult 

• 360 – Degree videos: 360-degree video is certainly gaining the popularity in recent months. YouTube and Facebook bath are immerging as strong players. Moreover, it is interactive, immersive and exciting. Company’s like Honda launched its Civic and Grand Prix Indy Car in 2016 also sees the tremendous potential in this medium. Without a doubt! It’s gaining more popularity among many companies to market their products online.     

• Big Data and Business Analytics: Reports suggest that the big data and analytics market will grow at double-digit increase in the next coming years. With so much increase in real-time data, e-mails, social media interactions, video, images, technical data, it’s surely going to impact digital marketing.  

• Wearable devices and smart technology Industry: The tremendous growth in Apple i-watch, Google Glass, Moto 360, Mi band, Fitbit, virtual reality glasses shows the consumers preference for stylish and sophisticated gadgets; and to connect with the digital world. This wearable market is going to grow at triple in size in the upcoming five years.

• Search Engine Optimisation: To rank in the Google’s Algorithms, one should be always ahead of the SEO game. With Accelerated Mobile Pages (AMP), the web pages will load 30 times faster on your smartphones. It has already being given weightage by Google with rewarding it’s users with more and better visibility and indexing.

• Messaging Apps on the rise: Smartphones Messaging Apps have changed the way people communicate with each other. Messaging Apps like Facebook Messengers, KakaoTalk, Line, We Chat, WhatsApp, Instagram, Skype, Viber is gaining enormous popularity among masses all over the world.

So, all Internet marketing Agency should definitely focus on these points and frame effective marketing strategies and online promotion tactics to reach the target audience!!